How to Turn Your Restaurant Week into a Sponsorship Powerhouse

Learn how to maximize sponsor engagement and revenue with Proxi Interactive Maps.

April 8, 2025

Restaurant Week isn’t just about food—it’s a chance to bring your community together and bring in some extra revenue.

If you're organizing Restaurant Week, your interactive map can do more than just list locations. It can help you sell sponsorships, highlight local partners, and give your event a polished, professional look.

It can also serve as a powerful fundraising tool. Whether you’re supporting a local nonprofit, raising money for your chamber or tourism organization, or partnering with a cause-driven sponsor, your map can help drive dollars to what matters most.

With Proxi, you can turn your map into a tool that helps everyone win—your team, your sponsors, your favorite local restaurants, and the nonprofits that keep your community thriving.

Why Add Sponsors to Your Restaurant Week Map?

During Restaurant Week, your interactive map becomes the go-to planning tool. It’s where locals and visitors go to discover where to eat, what to try, and how to make the most of the event. That means your map isn’t just a guide—it’s valuable digital real estate.

Sponsors want to show up where your audience is paying attention. And with a Proxi map, that attention is active. People aren’t just glancing—they’re zooming in, clicking on points, following links, and making real-world decisions.

A Proxi map is:

  • Mobile-friendly – perfect for diners on the go
  • Shareable – easy to embed in newsletters, websites, and social media
  • Interactive – filled with call-to-actions that drive and measure engagement

For your sponsors, that means:

  •  High-impact brand visibility
  •  Direct traffic to their website, menu, or online store
  •  Tangible engagement from local customers

And for you? You’re not just offering logo placement—you’re offering a smart, engaging platform that delivers real results. That translates to:

  • New revenue streams
  • Stronger community partnerships
  • A more dynamic and professional Restaurant Week experience

Whether you’re working with local banks, media companies, beverage brands, or nonprofits, Proxi gives you the tools to build sponsor packages that are valuable, trackable, and easy to sell.

Types of Sponsorships You Can Offer

Not all sponsors are the same—and your map can reflect that. Whether you’re working with major event partners or restaurants looking to boost their visibility, Proxi makes it easy to offer tiered, targeted sponsorship opportunities.

General Event Sponsors

These are your title sponsors, local media partners, beverage brands, or banks—anyone supporting Restaurant Week at a higher level.

What they get:

  • Top-of-map logo placement – Their logo appears prominently on the map or as a large image overlay.
  • Sponsored categories – Add categories like “$50 Dinners Presented by [Sponsor]” or “Family Friendly Picks Sponsored by [Sponsor]”
  • Featured zones – Highlight neighborhoods like “Downtown Dining District Sponsored by [Sponsor]”
  • Giveaway integration – Include entry forms tied to sponsor goals (e.g., “Dine at 3 sponsor restaurants for a chance to win”)

These partners are looking for visibility and brand association with a beloved community event—and your map can deliver both.

Restaurant Participants Who Want More Visibility

Every restaurant is already on the map, but some may want to stand out. Offer a-la-carte or bundled upgrades to boost their placement and engagement.

Map upgrade ideas for restaurants:

  • Custom icons – Use their logo or a themed icon instead of the default marker
  • Multimedia content – Let them embed videos, photo carousels, or special links. 
  • Featured Points - Give these special points a glowing look and have it appear on top of other points 
  • Featured categories – Create sections like “Chef’s Picks” or “Hidden Gems” and offer placement

These mini-sponsorships help restaurants drive traffic, build buzz, and compete for attention in a crowded week.

Why This Works

By offering different levels of sponsorship for both big partners and individual restaurants, you:
✅ Create multiple revenue streams
✅ Offer value across business sizes and goals
✅ Make your map more dynamic, engaging, and useful

It’s easy to implement in Proxi—and even easier to sell when sponsors see how many eyes will be on the map.

Show the Value with Proxi Analytics

One of the biggest advantages of using Proxi? You can prove the impact of your map.

With built-in analytics, you can track:

  • Map views – See how many people explored your event
  • Clicks on sponsor points – Measure interest and engagement
  • Button interactions – Know how many users tapped “Order Online” or “Book a Table”
  • Category performance – Learn which collections (like “$50 Dinners” or “Chef’s Picks”) got the most traffic.

After Restaurant Week wraps up, you’ll have real data to share with sponsors and stakeholders. That means:

✅ Clear ROI for sponsors
✅ Stronger relationships for future events
✅ A case for even bigger investment next year

Add highlights like “Our map got 10,000+ views and 4,500 clicks to restaurant pages” in your sponsor wrap-up email or post-event report. Numbers like that speak volumes.

How to Price Your Packages

Turn your map into a money-maker by offering smart pricing tiers.

Start with basic packages around $250, and go up to $1,000+ for premium placement and branding. Adjust based on your audience size and the value you're providing.

You can also bundle in:

  • Social media features
  • Email spotlights
  • Blog posts or press

Limit the number of top-tier spots to make them feel exclusive. And offer early-bird or returning-sponsor discounts to drive quick commitments.

Your Sponsorship Sales Toolkit

Make it easy for your team (or board) to pitch sponsors with confidence.

Here’s what to include in your toolkit:

  • Live Demo Map – Build a sample map with mock sponsor placements
  • Sponsorship Deck or One-Pager – Show tiers, visuals, and real examples
  • Analytics – Share data on views, clicks, and engagement from previous events.
  • CTA Examples – Highlight clickable buttons like “Order Online” or “Book a Table”

Pro tip: If you’ve run past events, include screenshots or testimonials from past sponsors.

Final Thoughts: Make Your Map Work for You

Your Restaurant Week is already a highlight of the year—your map should be too.

By offering digital sponsorships through Proxi, you give businesses more than just a logo placement. You give them visibility, engagement, and a chance to be part of something that brings your whole community together.

So go ahead—create your map, build your packages, and make this Restaurant Week your most successful yet!

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